My name is Novy, a digital designer from Apeldoorn.

As Marketing Manager at Haco Tail Lift Parts, I took the lead in repositioning the brand. Whilst respecting the existing corporate identity, I gave HACO a new, fresh look and developed the brand, transforming it from an outdated image into a strong, professional market leader.

HACO is the European market leader in spare parts for tail lifts and supplies top-quality products to over 3,500 companies in 60 countries. With nearly 40 years’ experience, HACO combines a wide range of products, extensive stock and competitive prices with personalised service, technical expertise and continuous innovation.

WHILE is a streetwear brand from the Netherlands for those who are always moving forward. The brand is all about timing, energy and the realisation that every moment is fleeting. Each item is released in carefully curated, limited-edition drops and is never available again afterwards. No restocks, no repeats, no second chances.

Inspired by the raw mentality of skate and racing culture, WHILE translates speed, freedom and progression into timeless streetwear. Designed for creative minds who follow their own path, dare to take risks and see style as a form of expression. WHILE is for those who understand that standing still is not an option and that you have to seize what’s there, whilst it’s there.

‍Get ’em whilst they last.