Haco Tail Lift Parts
Get back on the road
Overview
As Marketing Manager at Haco Tail Lift Parts, I took the lead in repositioning the brand. Whilst respecting the existing corporate identity, I gave HACO a new, fresh look and developed the brand, transforming it from an outdated image into a strong, professional market leader.
HACO is the European market leader in spare parts for tail lifts and supplies top-quality products to over 3,500 companies in 60 countries. With nearly 40 years’ experience, HACO combines a wide range of products, extensive stock and competitive prices with personalised service, technical expertise and continuous innovation.
Services
- Art direction & Branding
- Marketing
- Package design
- Photography
- Client
- Haco Tail Lift Parts
- Year
- 2022 - 2027
- My role
- Marketing Manager
New exhibition stand
HACO attends several trade fairs across Europe every year. For this project, they wanted a new exhibition stand with a professional look and feel, one that would align seamlessly with their vision and identity.
Radio Remote Control
The Radio Remote Control (RRC) is one of HACO’s best-selling products. For this project, I revamped all the promotional material, including a new leaflet and a complete redesign of the packaging, which comprises a user manual, lanyard and sticker. The aim was to create a clear, professional look that emphasises the product’s quality and reliability.